Graphics Course Project: 

To select a confectionary product and re-design its packaging to attract a different target audience

 

Concept:

I chose Starbursts (target audience - children) and re-designed the packaging as a Tiffany (jewelers) collectors item (target audience - adults, luxury item/gift buyers) 

The packaging contains 4 Starbursts, one of each flavour, instead of many in an assorted bag. Each is individually wrapped to add a look of value. They are packaged in the traditional Tiffany blue and wrapped in a bow with a small silver and diamond charm attached to indicate its flavour

The Tiffany Starbursts are to be bought as a gift and the charms can be attached to a bracelet after the sweets are unwrapped